The Brand

Uniting cultures
through fashion.

Anita Lara Anita Lara

Founded in 2015 in Guatemala City, Anita Lara is a slow fashion, ethnic design house. The Anita Lara luxury fashion brand was born out of the passion and admiration its namesake designer has for Maya culture and heritage, specifically the rich, handmade textiles that Maya women have worn for generations as a symbol of pride and belonging.

Anita Lara is an ethical fashion brand known for weaving together Maya heritage with modern ready-to-wear and tailored designs. Through the use of Maya textiles and contemporary design practices, Anita Lara is able to redefine the boundaries of fashion and reimagine the value proposition of Maya textiles, providing a platform through which the Maya culture can transcend through time.

Achievements

Anita's Realm

At Anita Lara, the world is full of color, patterns, symbols, and stories. Each textile is a work of art, woven and dyed by hand in a process that requires hundreds of hours of dedicated labor. From Guatemala to the world, all of Anita Lara designs are unique in essence, each narrating a different story through the colors, symbols, and patterns each artisan incorporated into the textile. 

Behind each handmade piece is a team of craftspeople whose work reifies a sense of luxury and tradition. Women who wear Anita Lara are born leaders who are passionate about social and environmental causes. They don’t shy away from making a statement and they feel comfortable wearing eye-catching and bold fashion designs.

Anita Lara
Anita Lara

For the first time in history Guatemala's National Symphony Orchestra performed in matching outfits. The women wore an Anita Lara gala design made with peau de soie and a beautiful Maya fabric stitched with black cotton and golden metallic threads.

Get Inspired

Mayan-Inspired Collections

Maya textiles are known for their bold colors and patterns. Traditionally, Maya women wore Corte (a long woven skirt wrapped around them), held in place by a sash, and huipiles (tunic-like loose blouses). They used belts, shawls, scarves, and embroidery to add more color and texture to their clothing. During special occasions, women typically wore elaborate headdresses and their finest jewelry.

Anita Lara

Huipil

Huipiles are polychromatic works of art that are incredibly diverse and complex. They are woven, dyed, and embroidered by hand and they can take months to complete. The colors, techniques, patterns, and symbols used vary depending on region, creativity, and personal taste.

The design is quite simple, a rectangular shaped piece of woven fabric with a hole cut in the center for the head. The sides were traditionally left open, however it’s common today to find huipiles with the sides sewn together.

Huipiles served a double purpose, they were a clothing item and a statement to the world, they were an item through which women conveyed their regional identity, locality, personal taste, and wealth.

The iconography used in huipiles -- geometric shapes, animals, plants, trees, and flowers -- reference the Maya worldview and characteristics from their local environment.

Anita Lara
Anita Lara

Corte

Corte is the traditional Maya women’s skirt and it was traditionally hand-woven on a treadle loom by men. They are tube-shaped, which allows women to wrap the skirt around them and tuck it in firmly, and mid-calf to floor length.

Cortes are held in place with a sash or belt. As with huipiles, the color, shape, and pattern of the corte vary by region and personal taste.

A Tribute to Maya
Artisanship

Weaving is at the heart of Maya culture and religion, and it has also played a key role in the development of Maya homes and families. Weaving is taught from generation to generation and it’s considered a sacred art -- Ixchel, the Maya Goddess of the Moon, Water, Weaving, and Childbirth is believed to have taught the first women how to weave.

Maya weavers are considered artisans as they have mastered the craft of weaving by hand using the traditional waist loom. Maya textiles are made from organic cotton, woven by hand, and dyed using natural dyes from plant, animal (insects), and mineral sources

It’s a slow, careful, and poetic process, done entirely by hand that results in colorful and meaningful works of art.

Anita Lara designs are a tribute to Maya artisanship. The luxury fashion brand uses only authentic, handmade Maya textiles and it works alongside Maya weavers to ensure that each textile is used correctly and respectfully. Anita Lara fashion items are all made by hand, from start to finish. Our designer carefully selects and handles each textile, while our team of sewers, tailors, and pattern designers bring to life each design by heedfully preserving and immortalizing the ancestral techniques used in the weaving, dying, and embroidering process.

Each fashion item takes hundreds of hours to complete, but through this artistic process Anita Lara is able to create pieces of clothing that narrate a unique story while allowing Maya weaving and artisanship to transcend through time and space.

Accessories

Elaborate headdresses and jewelry were an important part of Maya attire. Headdresses were used mostly by Maya nobility and they were typically embellished with feathers, with the occasional precious stone. Maya women also wore jewelry made from bronze, silver, gold, jade, and other precious stones. Women wore earrings, lip rings, necklaces, bracelets, pins, brooches, and more.

Anita Lara

Sustainability

Anita Lara is a slow fashion luxury brand. All of our designs are timeless and created by hand. We are committed to creating unique, high-quality fashion items while being socially and environmentally conscious.

At Anita Lara, our focus is placed on ethics and aesthetics rather than trends and seasons. We are conscious and intentional with our entire process to ensure that Maya artisan practices are not lost, as well as to ensure that the entire lifecycle of each of our products is ethically and environmentally responsible.

Our philosophy is that modern luxury can be ethical and sustainable without compromising quality and glamour.

Runway Customer Care

If you would like to make an appointment, learn more about our products, or have any questions about how to take care of your Anita Lara pieces, let us know or use the form below

Showroom and store

4 avenida 9-40 zona 14,
Etú Plaza 3er. nivel
Guatemala City, Guatemala
See map See directions on Waze

Email

customerservice@anitalara.com

Phone

+502 2228-7000

Hours of operation

Monday–Saturday: Open 10–7
Sunday: Open 9-5

Corte

Corte is the traditional Maya women’s skirt and it was traditionally hand-woven on a treadle loom by men. They are tube-shaped, which allows women to wrap the skirt around them and tuck it in firmly, and mid-calf to floor length.

Cortes are held in place with a sash or belt. As with huipiles, the color, shape, and pattern of the corte vary by region and personal taste.

A Tribute to Maya
Artisanship

Weaving is at the heart of Maya culture and religion, and it has also played a key role in the development of Maya homes and families. Weaving is taught from generation to generation and it’s considered a sacred art -- Ixchel, the Maya Goddess of the Moon, Water, Weaving, and Childbirth is believed to have taught the first women how to weave.

Maya weavers are considered artisans as they have mastered the craft of weaving by hand using the traditional waist loom. Maya textiles are made from organic cotton, woven by hand, and dyed using natural dyes from plant, animal (insects), and mineral sources

It’s a slow, careful, and poetic process, done entirely by hand that results in colorful and meaningful works of art.

Anita Lara designs are a tribute to Maya artisanship. The luxury fashion brand uses only authentic, handmade Maya textiles and it works alongside Maya weavers to ensure that each textile is used correctly and respectfully. Anita Lara fashion items are all made by hand, from start to finish. Our designer carefully selects and handles each textile, while our team of sewers, tailors, and pattern designers bring to life each design by heedfully preserving and immortalizing the ancestral techniques used in the weaving, dying, and embroidering process.

Each fashion item takes hundreds of hours to complete, but through this artistic process Anita Lara is able to create pieces of clothing that narrate a unique story while allowing Maya weaving and artisanship to transcend through time and space.

Sustainability

Anita Lara is a slow fashion luxury brand. All of our designs are timeless and created by hand. We are committed to creating unique, high-quality fashion items while being socially and environmentally conscious.

At Anita Lara, our focus is placed on ethics and aesthetics rather than trends and seasons. We are conscious and intentional with our entire process to ensure that Maya artisan practices are not lost, as well as to ensure that the entire lifecycle of each of our products is ethically and environmentally responsible.

Our philosophy is that modern luxury can be ethical and sustainable without compromising quality and glamour.

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